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The Artful Precision of Swiss Timepieces

August 10th, 2020

Swiss-made timepieces have been collected and revered by horologists worldwide for as long as they have been around. From miniature watches reserved for nobility to the modern-day rugged iterations that can stand up to any environmental condition, Swiss timepieces have undergone a technical and stylistic evolution over time.

The History Behind Swiss Timepieces

Swiss timepieces are more accessible than ever, but to make a wise purchasing decision, you must first understand the origin and elements of a Swiss-quality timepiece. Swiss craftsmanship has become synonymous with precision and innovation.

It wasn't until 1971 that Switzerland legally defined what it takes to be "Swiss Made." A Swiss timepiece must be assembled, encased, and inspected in Switzerland. At least 60 percent of the timepiece's manufacturing costs must be based in Switzerland.

Needless to say, Switzerland takes its watchmaking very seriously, and so should you if you're looking to get an heirloom piece you can pass on for generations. Swiss-quality means your timepiece can last beyond a lifetime with the right maintenance.

TAG Heuer

TAG Heuer's history goes back to 1860. Edouard Heuer combined an avant-garde perspective, striking designs, and a commitment to precision to make one of the world's greatest Swiss timepieces. While TAG Heuer has gone on to inspire many watchmakers, the brand itself drew inspiration from a few unexpected sources. Sport, Lifestyle, and Heritage are the three pillars of TAG Heuer, with the three ideas manifesting itself in their incredible designs.

Tag Heuer's Formula 1 timepiece collection can keep up with a busy and fast-paced lifestyle. Choose motor-inspired designs for men and women. Racing-inspired notches on the bezel are the signature in this collection Explore land and sea with Tag Heuer's Aquaracer timepiece collection inspired by the deep blue sea. Aquaracer timepieces have a 12-facet bezel and user-friendly, built-in riders.


Founded by watch industry veteran, Barry Cohen, Luminox has made waves within the Swiss watch world, with a unique self-powered illumination system that makes their watches fit for the countless adventures ahead. These high-performance timepieces use proprietary technology reserved for the military to craft timepieces that set new standards for innovation and durability. Explore exciting collections like the Land, Sea, and Air collections.

For those in need of a professional diving watch, look no further than the Sea collection by Luminox. Built with Luminox Light Technology, the Sea collection timepieces provide reliable visibility in all conditions, even the deep depths of the ocean. If the open ocean isn't your thing, explore their Land collection, which have become the go-to watch for the military, law enforcement, SWAT teams, and more demanding professions.

Raymond Weil

Swiss luxury watchmaker, Raymond Weil, is one of the last independent brands in the Swiss watch industry. Their decades in the business have been characterized by their relationship with the music industry, which inspires their business and timepiece designs.

The Maestro collection is a favourite from Raymond Weil. Its sleek, timeless style makes it the perfect accessory for a formal night out. For a watch that exemplifies the extreme attention to detail Raymond Weil puts into each of their designs, consider the Tango collection, which offers stylings for both men and women.

Shop Swiss Timepieces at Damiani Jewellers

You don't have to journey to Switzerland to discover the perfect Swiss-made timepiece. Just stop by Damiani Jeweller's luxury jewellery store in Woodbridge, Ontario for the finest selection of Swiss timepieces. We've been the community's favorite jeweller for over six decades.

Interested in learning more about choosing the best timepiece for you? Our jewellers are ready and able to answer all of your questions from the comfort of your home or in-store. Book an appointment at our Woodbridge showroom today. Call us at 905-850-4653 or send us an email at to find out more.